General Motors Essay Example | Topics and Well Written Essays - 1000 words

ordinary Motors - Essay ExampleStudies so far show an increase in job layoffs and lack of foresight on the part of GM on what customers want. More research is needed on whether GM is actually making an ride to improve in these areas and what programs they have in place.Customer and employee satisfaction The recent effort on GMs part to save on health costs in an agreement with United Auto Workers union will not increase employee incentive since the effort adversely affects the employees by increasing co-pay for doctors visits and pharmacy. In the growing Asian and European markets, GM has not kept up, focusing on light trucks when customers were more interested in owning cars. Further research will determine how GM plans to change its focus.Brand profile Asian and European auto brands have long been established as being well made and long lasting, with American brands suffering by comparison. At one time, American automakers pushed for customers to Buy American, a patriotic ploy t hat increased market share for GM until Asian and European companies opened companies in America. Even so, foreign cars continue to be considered superior. A study of GMs research and development efforts will tell the story on rising efforts.Global marketplace Even though GM has addressed the Chinese market with Shanghai GM, problems have already been experienced in the company, with recall of Buick models. The conservation factor here is that there was a recall of foreign brand cars as well. The future of GM depends on attention to1. Positive brand visibility2. Global interaction through partnership and mergers3. Increasing customer and employee satisfactionWork remainingAs noted in the progress report above, some(prenominal) areas need further study. First, the history of General Motors from its beginnings to its phenomenal success in the 1990s should set the foundation for where GM is at present and what it must do in the future. In addition, comparisons with other American au tomakers and the efforts being made to increase the customer base must be made. Once this foundation is put in place, it is necessary to look beyond the American market and learn what GM has done to meet foreign competition and just how successful they have been so far in the 21st century (Appendix A). Toyota is obviously making a concerted effort to reach No. 1 in the automobile market, and the concluding report will show whether GM can maintain its lead and resolve its issues in the near future or whether it will not lonesome(prenominal) lose to Toyota but be taken over by them as well.Appendix A NPR Study in 2005 by Diane GengBy the NumbersGeneral Motors Toyota Best selling vehicleIn U.S.Chevrolet Silverado680,768 sold in 2004Toyota Camry426,990 sold in 2004U.S. sales in 20054,454,386 down 4.3%from 20042,260,296 up 10.1% from 2004Profitability pervehiclelosings $2,331per vehicleMakes $1,488 pervehicleWorldwide sales in 20059.2 million8.2 millionGlobal market share In 200514.2% down from 14.6% in 200212% up