Strategic Choice and Evaluation Paper for Garmin Company Essay

Strategic Choice and Evaluation Paper for Garmin Company - Essay ExampleDespite of that, the club needs to bring in some more products through the grand strategy call(a)ed as Product Development. This strategy will not provided enhance the product breadth of telephoner but will also support in competing with major rivals as well as creating a sustainable position in market.The process of Product Development must be conducted by taking assistance from another grand strategy which is widely employ by electronic companies today. This strategy is called as Innovation strategy. Garmin Co. must utilize the best available technology in order to manufacture the best tonus of electronic products. The company can also transform its innovation strategies to its competitive edge. In this manner, it would be difficult for competitors to compete with Garmin and it can also direct the company to the position of market leader in a period of next 10 to 20 years.Garmin possesses an innovative min d-set as well as all the required resources in order to pursue its business and compete with its competitors. It is important for Garmin to examine the ways through which it can bring in new products in an innovative manner (Feather, 2010).The above mentioned two grand strategies are recommended because in order to compete with intense competition, Garmin needs to pursue the competition by providing disclose products and services. After a complete range of products has been established, Garmin should remain consistent with its quality and pricing so that it can retain its customers. This idea will not totally help Garmin in building up its brand image but also will generate substantial revenues that would assist the company in dogged